It's hard to do the kind of work that stands out. It's hard to revisit output that's performing well for you and your business, and continue to hone it to make it better. That's where the gold is - all those bits of incremental work and energy into something that might be acceptable for most, but doesn't fully meet your standards of excellence.

The details matter, now more than ever. The business ecosystem is flat, and details are the differentiators. Almost every industry will become commoditized.

How will you stand out in the flats?